How To Use Twitter As a Marketing Tool

In order to begin using Twitter as a marketing tool, create an auto-responder on your twitter account so that when someone chooses to follow you, they will automatically receive a thank you with a call to action.  I useTweetLater.com for my autoresponders.  The message should thank the user for following, and include a call to action.  Your may choose to make your call to action an offer for a free report, data, or some other offer that allows you to capture more information about your target lead.  For example, my call to action is “Thanks for the Follow!  Want more real estate listing leads?  Visit me here for more info.”  

You also want to add a follow me on twitter badge to any of your online web pages, blogs, forum sites, or anywhere else that a prospective lead may be. 

Once you have set up your account and posted your badge, you need to start tweeting.  Try to post multiple times per day.  There is also a shortcut to help you when you can’t post directly. If you have a blog that you update often, you can post the feed directly to your twitter account using TwitterFeed. 

Now that you are up and running, you just need to add followers.  Do a search for a specific keyword and start adding. 

On a completely separate topic, I am still trying to get the words, AgentsOnline indexed on google.  It has only been two days so more time and effort is needed.