I spent some time over the weekend looking at the myriad of tools that you can use to drive your real estate business. Obviously, the RedX is my favorite for listing leads, but there are a few others that look intriguing; especially in their use of multiple technology platforms to generate interest. For quite a while, REALTORS have been using dedicated listing sites to showcase their listings. Although these are fantastic marketing tools and a great closer for listing presentations, the previous versions of the technology have looked pretty bad.
I think I found a tool this weekend that both looks professional, but also leverages some useful technologies, including SMS text, to showcase a property under its dedicated URL (usually the address of the home, i.e. 1388-my-street.com.) The service is Single Property Sites and what they offer is dedicated website for every listing that you want to feature, along with a few widgets and tools to get traffic to those listings.
Now the benefit of this service is not that you just get a dedicated URL. Let’s face it, you could register the URL and create a dedicated listing site on your own. The actual benefit is in the promotion tools and widgets that are included with the service. In addition to a professional-looking, properly branded web site that features your listing, you also get a number of social tools including a google maps widget, a listing graphic widget for your blog and site and a few others. The system also has a SMS interface so that prospects can property details on their phones, and finally, it includes an interface with Craigslist so that you can post your listing details, in different online ad sites. Here is their URL, www.singlepropertysites.com
No comments:
Post a Comment